A business blog is a great way to increase relevance with your audience, tell them things they need or want to know, and spread the word about your company. But, how can you meet the third goal and promote your business without making it seem like you’re stuffing things down people’s throats? Keep reading to ...

A recent HubSpot study found that B2B businesses that share new content to their blog at least once or twice a month get 70% more leads than those that don’t blog. This means there are major benefits to keeping your site updated with fresh content. However, if you’re running a small business, you should be ...

We know it's not easy juggling the various aspects of your growing business. And with so many demands on your work day, the apparently less crucial task of starting a business blog has taken a backseat. You are not alone. Many small business owners say they just don’t have the time to manage a blog. ...

Allowing comments on your blog is an opportunity for blog visitors to share feedback and even their experiences. But is reading and responding to blog comments worth your time as a business owner, and do comments improve your blog’s traffic? Several high-profile blogs such as Seth Godin and Zen Habits, don't have blog comments. On ...

If someone were to ask what your greatest challenge is when creating content, what would you tell them? According to a survey done by the Content Marketing Institute, 60% of B2B marketers say it’s being able to create engaging content and I would agree with that… for the most part. The only reason I say ...

Consistency is crucial in blogging. This means sticking to your publishing schedule and publishing quality content that is relevant to your target audience. It is, however, not always easy to find the right topic. If you are like most small business owners, you struggle coming up with a stream of blog topics to write about. ...

Phew! Another post successfully written and published on your business blog. Well done! Creating quality posts, week after week, is hard work. And whether you hire a blogger or write the blog yourself (remember time is money), creating content for your small business blog is costing you dollars. Hopefully, you are making the most of that ...

Are you struggling to create a list of blogging topics for your business? Don’t worry- you are not alone. Most business owners we talk to say that creating engaging content for their business blog week after week is a time-consuming process. If you have been blogging for a while, you’d agree that often it is ...

You've heard all the great benefits of starting a blog to promote your business. And while writing may or may not be your ‘thing’, you quickly begin to realize as you start to research 'how to create a successful blog', there is a whole lot more to this than just sharing your ideas or expertise ...

You are excited about finally starting your small business blog. Week 1 and 2: Friends, family, and a few customers are the first ones to follow your blog. It’s exciting to see the number of blog followers ramp up. Week 3 and 4: The number of new blog followers is lesser than in the first ...