Our 4-Step Process for Building the Perfect Content Marketing Package
To create our highly effective, all-inclusive content marketing packages, we follow our proven 4-step approach to content marketing.
We take a very strategic approach to building the perfect content marketing package to help reach your business goals. It all starts with a comprehensive strategy session to understand what goals you are hoping to achieve.
CREATE VALUABLE CONTENT
To be successful in content marketing you need to produce quality content, so all of our content marketing packages start with Blog Management and Marketing as a base service. We work with you to create the perfect content strategy.
PROMOTE ACROSS CHANNELS
From there, we decide what services to wrap around your content for promotion across all channels - social media, email, etc. - so we get the biggest bang for the buck and create a fully functional, highly effective marketing machine for your small business.
MEASURE AND EVALUATE
And, of course, we continually measure and evaluate our efforts and share them with you in a monthly comprehensive analytics report.
Our content marketing services are focused on four essential areas that we wrap into your content marketing strategy and plan:
CONTENT CREATION AND BLOG MANAGEMENT
Our skilled blog writers excel in writing content that shares your expertise, in your tone, that your audience is craving!
As part of our blog content services and management, we will create high-quality, well-written, content or polish your written content to ensure it has high value to readers, is targeted for your audience, and is optimized for search engines. We then manage the upload and publishing of your blog content to your website to ensure that all of the backend technical details are optimized for search engines and social media promotion.
SOCIAL MEDIA MARKETING
Social media promotion is essential for getting you and your brand in front of your target audience. Our standard social media marketing programs are designed to:
- Drive traffic to your website from social media platforms.
- Optimize content curation.
- Deliver consistency by posting on a regular basis.
We offer a number of custom social media options to increase the promotion of your products across all channels including Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
EMAIL MARKETING, NURTURE CAMPAIGNS AND AUTOMATION
It is important to leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty.
With our email marketing services, we create and execute email campaigns that promote new content, nurture new leads, and build an ongoing relationship of trust with your prospects so we can turn them into lifelong customers.
LEAD GENERATION FOR
As we bring more qualified leads to your website, we want to make sure we capture them, gain their trust and have the chance to nurture them from prospect to loyal customer.
With our lead generation services, we handle everything from the creation of value-added content pieces including eBooks, infographics, white papers, etc. to the execution of set-up on your website and connection to email marketing nurture campaigns.