Our 4-Step Process for Building the Perfect Content Marketing Package
To create our highly effective, all-inclusive content marketing packages, we follow our proven 4-step approach to content marketing.
We take a very strategic approach to building the perfect content marketing package to help reach your business goals. It all starts with a comprehensive strategy session to understand what goals you are hoping to achieve.
CREATE VALUABLE CONTENT
To be successful in content marketing you need to produce quality content, so all of our content marketing packages start with Blog Management and Marketing as a base service. We work with you to create the perfect content strategy.
PROMOTE ACROSS CHANNELS
From there, we decide what services to wrap around your content for promotion across all channels - social media, email, etc. - so we get the biggest bang for the buck and create a fully functional, highly effective marketing machine for your small business.
MEASURE AND EVALUATE
And, of course, we continually measure and evaluate our efforts and share them with you in a monthly comprehensive analytics report.
Our content marketing services are focused on five essential areas that we wrap into your content marketing strategy and plan:
A blog is the cornerstone of many content marketing strategies... and for good reason! Blogging is one of the best ways to showcase your expertise and drive more traffic to your website!
Our skilled blog writers excel in creating content that shares your expertise, in your tone.
As part of our blog marketing and management services, our team handles all aspects of the blogging process - from writing to editing to SEO optimization and publishing on your website.
Want to really amplify your content marketing strategy? Start podcasting!
Our podcast marketing and management services include everything from launching a new podcast to ongoing professional production and editing of your podcast to publishing and marketing your podcast.
Social media marketing is essential for getting you, your brand, and your content in front of your target audience. Our social media marketing programs are designed to:
- Drive traffic to your website
- Optimize content curation
- Deliver consistency by posting on a regular basis
We offer a number of options for social media marketing and social media management and work across all channels including Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, and Pinterest.
Leveraging email marketing as part of your content marketing strategy is essential for building and nurturing leads. It also lends to cultivating customer loyalty.
With our email marketing and management services, we execute all your email marketing and CRM management needs. From writing and designing weekly newsletters to building intricate automation campaigns to helping manage and organize your lists, our team can help with all your email marketing needs!
With our lead generation and list-building services, we work with you to find new, strategic ways to fill your sales funnel with highly-qualified prospects.
Our team handles everything from the creation of value-added content lead magnets, including eBooks, infographics, white papers, etc., to the strategic marketing of the lead magnet and the creation of any automated follow-up nurture campaigns.