Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

Blogging is a cornerstone of content marketing - and for good reason. Statistics show that businesses that blog actively get 97% more inbound links. The key to success with blogging is having a well-thought-out strategy and plan, which is why so many marketers use a blogging content calendar. In this blog, we are going to ...

One of the biggest challenges in content marketing is how to develop new blog post topics that resonate with your target audience, generate value, and bring more people to your website. I mean, come on, who has the time to find not just good content ideas, but great content ideas that are relevant to your ...

Most business owners will agree that starting a blog is pretty easy. It's figuring out what to write where the real challenge lies. Especially once the 'tips, tricks, and hacks' type of posts have been written. That's why you must have a blogging content calendar! If you are like many small business owners with a ...

Search engine optimization should be a priority for every business with an online presence. Having a strong SEO strategy and content marketing plan should be part of every small business' blogging formula. As we have tried to outline to readers, it does not have to be as complicated as it seems. When it comes to ...

We recently explored the question ‘What Is SEO?’ and shared several success factors for improving search rankings. In this article, we defined search engine optimization as the recognition that search engines have certain rules and formulas for how web pages are listed in a search, and that there are many things small business owners can ...

Blogging is a marketing strategy that many businesses use to build influence, showcase products/expertise and drive traffic to their website. This strategy only works, however, if people are able to find your blog. For businesses that are not seeing the results from blogging that they hoped for, a simple tweak can change everything. And that ...

As a business, you want to produce valuable and engaging content that’s going to keep people coming back to your website. Blogging is a excellent tool for this and we believe critical for every small business. But to be effective, you’ll have to know how to write the perfect blog post. To get people reading ...

In 1994, Swarthmore student Justin Hall created the first blog ever, Links.net. Almost a quarter a century later, blogging has become a critical component of the online marketing strategy for businesses of all sizes. However, one question continues to baffle bloggers and marketers alike – what is the ideal blogging frequency for a business? The answer ...

Not so long ago, we wrote an article on how to write engaging headlines that don’t suck. One of the tips we provided was to write headlines that include a number because according to research they receive 20% more clicks. Writing list-style blog posts gives you the perfect opportunity to get a number in your ...