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How to Effectively Use LinkedIn Pulse to Boost Your Content Marketing

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small business owners are missing: LinkedIn Pulse. Here's more on how to publish content on LinkedIn Pulse to boost your ...

Social Media Marketing 101: Why Responding to Social Media Comments is So Important

Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page with a few hundred followers or a Twitter channel with a few thousand. This is, after all, ‘social’ marketing ...

3 Simple Ways to Use Social Media to Engage with Customers

As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? If not, try these three simple ways to use social media to engage with customers. A successful #socialmedia strategy ...

How to Boost Your Small Business Online Visibility Using Pinterest

The most common myth about Pinterest is that it is a just a site for middle-aged women looking up recipes, dresses, and home decor. Think again. Pinterest is one of the most powerful tools a small business can use to market their business. So, if you still believe this myth, you’re doing your business a ...

12 Tips for Providing Awesome Social Media Customer Service

It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing content that amplifies your expertise with others. You may also want to consider using social media as a customer ...

7 Facebook Marketing Mistakes Every Business Should Avoid

There is no denying that Facebook can be a very valuable marketing tool for many businesses. With the ability to share your content, communicate and engage with your community, and highly target prospective customers and clients with their advertising platform, it is a marketing powerhouse. Unless, of course, you are making one of these seven ...

Why You Should Use LinkedIn to Market Your Small Business

One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience? ...

How to Use the 80/20 Rule to Conquer Social Media Marketing

The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there ...

25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, that is more difficult than ever as we are in a unique commerce situation, with five different generations, who ...

The Pros and Cons of Blogging on Facebook Using Facebook Notes

We all know that Facebook can be a great marketing tool for businesses large and small if used correctly, and blogging on Facebook is one of the marketing options it can offer. Facebook reintroduced the Facebook Notes feature a couple of years ago, giving business page owners the option to create long, blog-like posts. For ...

How to Effectively Use LinkedIn Pulse to Boost Your Content Marketing

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small […]

Read More

Social Media Marketing 101: Why Responding to Social Media Comments is So Important

Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page […]

Read More

3 Simple Ways to Use Social Media to Engage with Customers

As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? […]

Read More

How to Boost Your Small Business Online Visibility Using Pinterest

The most common myth about Pinterest is that it is a just a site for middle-aged women looking up recipes, dresses, and home decor. Think again. Pinterest is one of the most powerful tools a small […]

Read More

12 Tips for Providing Awesome Social Media Customer Service

It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing […]

Read More

7 Facebook Marketing Mistakes Every Business Should Avoid

There is no denying that Facebook can be a very valuable marketing tool for many businesses. With the ability to share your content, communicate and engage with your community, and highly target prospective customers and clients […]

Read More

Why You Should Use LinkedIn to Market Your Small Business

One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. […]

Read More

How to Use the 80/20 Rule to Conquer Social Media Marketing

The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, […]

Read More

25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, […]

Read More

The Pros and Cons of Blogging on Facebook Using Facebook Notes

We all know that Facebook can be a great marketing tool for businesses large and small if used correctly, and blogging on Facebook is one of the marketing options it can offer. Facebook reintroduced the Facebook […]

Read More
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