Let’s get clear on a few things...
Because blogging just doesn’t WORK without a strategy!
STRATEGIC blogging separates the small business owners who are using their blog as a powerful marketing tool versus those who will never see an ROI on their efforts.
And let’s face it, if you’re not trying to get a return on your blogging investment, what’s the point?
The 6-Point Strategy for Blogging Success Guide & Worksheet is designed to help you create a 6-point strategy for success. It will transform the way you think about your blog, the way you run it, AND the results you see from it.
What Do We Mean By Strategic Blogging?
Throwing up blog posts on your website every week, no matter how good they are, will not get you the results you are looking for.
Instead, you must have a strategic plan that covers why you are running your blog, who it is for, and how it will operate.
The 6-Point Strategy for Blogging Success Guide & Worksheet allows you to make important decisions about the most essential components of your blogging strategy, including:
Who is your target audience?
If you don’t know who you are writing articles for, how can you speak to them or build a relationship with them? You need to get down to the gritty details including demographics, personality and other important characteristics.
What will you write about?
Your blog posts shouldn’t be random. They should be clustered around a limited number of specific topics that will define who you are and where your area of expertise is.
How will you promote?
You are never ‘done’ when you hit ‘publish’ on your article. Without a solid and multi-faceted promotion plan, you won’t attract visitors to your blog posts and reach any of the other goals you’ve set.
This is just a sample of the essential areas you’ll be considering as you brainstorm in The 6-Point Strategy for Blogging Success Guide & Worksheet and sketch out the ideas that will drive your blog to success.
What’s Included in the The 6-Point Strategy for Blogging Success Guide & Worksheet?
This guide and worksheet is your 6-point strategy for success. Your download includes:
- An explanation of the six areas you’ll focus on as you create your blogging strategy. These are the main things EVERY small business blogger should be thinking about (but so few are!).
- An example of how to use our blogging planner worksheet. That way you don’t have to guess at what the questions mean - you’ll see a real example that shows how we have used the worksheet to strategically plan out our own business blog.
- The blogging planner worksheet. This fillable worksheet asks you targeted questions about every area of your blogging strategy so you can contemplate and make decisions about the things that matter most.
After sketching out your ideas in The 6-Point Strategy for Blogging Success Guide & Worksheet, you’ll have a clear strategy for success. You’ll know the who, what and why of your blog and have a plan for execution that you can share with your team.
Why Is the Strategic Blog Planner FREE?!
How can we accomplish that if everything we do is guarded for paid clients only?
Reaching the wider small business community is the reason we run our own business blog, and the reason we love to think of other cool resources, like this one, that we can share with you for free.
Benefits of Strategic Blogging
The rumors you’ve heard are true! Blogging can produce tremendous benefits for your small business in terms of traffic, leads, relationships and sales.
But only if you approach your blogging strategically!
In fact, here are a few of the benefits of strategic blogging:
Businesses that blog get 55 percent more website visitors than businesses that don’t.
On average, companies with blogs produce 67 percent more leads per month.
90 percent of consumers find custom content useful, and 82 percent feel more positive about a company after reading custom content.
Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI than those who don’t.
These benefits are only possible if you prioritize blogging and go into it with a well-thought-out strategy.