How Videos Can Influence Your Digital Marketing Strategy

How Video Marketing Can Enhance Your Digital Marketing Strategy

Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

14 Dos and Don’ts of Optimizing Blog Posts for SEO

Search engine optimization should be a priority for every business with an online presence. Having a strong SEO strategy and content marketing plan should be part of every small business’ blogging formula. As we have tried […]

How to Boost Your Small Business Online Visibility Using Pinterest

The most common myth about Pinterest is that it is a just a site for middle-aged women looking up recipes, dresses, and home decor. Think again. Pinterest is one of the most powerful tools a small […]

Simple Ways to Optimize Your Content for SEO

We recently explored the question ‘What Is SEO?’ and shared several success factors for improving search rankings. In this article, we defined search engine optimization as the recognition that search engines have certain rules and formulas […]

5 Tips for Running a Successful Business Webinar

If you are looking to announce a new product or share useful tips with your customers, running a business webinar can be a powerful and effective online marketing tool to help you reach your audience. Not […]

Breaking Down What is SEO? and the 7 Success Factors Crucial for Improving Rankings

If you are a small business owner with a website, chances are you have heard the term ‘search engine optimization.’ Abbreviated SEO, many small business owners know it’s something they ‘should’ do although so many don’t […]

Five Tips for Creating a Successful Call to Action in Your Business Emails

A call to action (CTA) is the third part of the holy triumvirate of successful business email writing: 1. A catchy subject line, 2. A compelling offer, and 3. A call to action that, well, gets […]

Improve SEO by Finding the Right Keywords for Your Blog

Blogging is a marketing strategy that many businesses use to build influence, showcase products/expertise and drive traffic to their website. This strategy only works, however, if people are able to find your blog. For businesses that […]

7 Elements Needed to Write the Perfect Blog Post

As a business, you want to produce valuable and engaging content that’s going to keep people coming back to your website. Blogging is a excellent tool for this and we believe critical for every small business. […]

Discover the Ideal Blogging Frequency for Your Small Business Blog

In 1994, Swarthmore student Justin Hall created the first blog ever, Links.net. Almost a quarter a century later, blogging has become a critical component of the online marketing strategy for businesses of all sizes. However, one question […]

13 Tech Tools to Help Run a Smoother Small Business Operation

With more and more people opening small self-run or family-run businesses, it is important to take advantage of every tool available to help run that business smoothly. With often no time to spare, finding the right […]