How Videos Can Influence Your Digital Marketing Strategy

How Video Marketing Can Enhance Your Digital Marketing Strategy

Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

5 Marketing Tips for Creating a Successful Small Business Newsletter

The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look […]

How to Clean Out Your Computer for Optimal Performance

Were you aware that the second Monday of every February is what’s known as Clean Out Your Computer Day? Any guess as to why this merits a yearly (albeit non-traditional) holiday? Well, it’s probably because our […]

6 Best Practices to Kick Your Outbound Marketing into Overdrive

You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your […]

10 Reasons Why Your Small Business Needs Standard Operating Procedures (SOPs)

When most people hear about standard operating procedures, or SOPs, they often think about a large corporation with hundreds of employees and pages and pages of documented processes. Rarely does one hear the words small business […]

10 Ways to Beat Stress as an Entrepreneur

One may argue that feeling stressed is the natural state of being for an entrepreneur and that unless you suffer from the strain of stress, you are not pushing yourself hard enough. Yes, it is true […]

7 Ways the Game of Content Marketing is Just Like Professional Football

When you love your job, it naturally seeps into everything you do. You think about it at odd times. You see parallels in seemingly unrelated things. And suddenly you’re writing about content marketing and professional football. […]

7 Clear Signs That You Need to Start Outsourcing Business Tasks

In this day and age, business help and support is virtually everywhere. Tasks are becoming automated and more efficient, and freelancers are becoming a prominent part of the workforce. If you’re finding yourself overwhelmed in your […]

12 Tips for Providing Awesome Social Media Customer Service

It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing […]

Understanding Technical SEO and Simple Changes You Can Make to Help Your Site Ranking

SEO. For many small business owners, the simple utterance of these three letters sends their minds spiraling into a state of total confusion and conflict. They know they need SEO (search engine optimization) to increase their […]

A Simple Solution for Creating Secure Passwords and Remembering Them

Think about how many websites you log in and out of every day (even if you’re not prompted to log in every time). Social media sites, emails, website management tools, business productivity and management software, dating […]