How Videos Can Influence Your Digital Marketing Strategy

How Video Marketing Can Enhance Your Digital Marketing Strategy

Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

How to Get Your Lead Magnet Length Right for Optimized Conversions

As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help […]

5 Reasons Successful Small Businesses Use a Blogging Content Calendar

Most business owners will agree that starting a blog is pretty easy. It’s figuring out what to write where the real challenge lies. Especially once the ‘tips, tricks, and hacks’ type of posts have been written. […]

5 Steps to Finding the Perfect Lead Magnet Topic

In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people […]

10 Things Lead Magnets that Convert Have in Common

If list building and getting more subscribers is at the top of your ‘to-do’ list for growing sales, then there is one thing you need to know: creating amazing lead magnets that convert requires careful planning […]

21 Inspiring Lead Magnet Examples for Small Businesses

We’ve already told you how important a lead magnet is for lead generation and getting more subscribers. We even shared seven kinds of lead magnets that convert. Now, let’s take a closer look at 21 lead […]

7 Awesome Lead Magnet Ideas to Grow Your Email List

One of the biggest challenges most businesses face is having an effective lead generation process that allows them to capture qualified prospects that they can nurture into a lifetime customer. An effective first step to growing […]

Social Media Marketing 101: Why Responding to Social Media Comments is So Important

Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page […]

3 Simple Ways to Use Social Media to Engage with Customers

As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? […]

10 Ways to Write Better Business Standard Operating Procedures (SOPs)

In the past, we have talked about how important it is for a growing business to delegate tasks to other employees. To effectively run a business and give tasks to others, without getting stressed, a standard […]

4 Steps for Effective Task Delegation to Help Grow Your Small Business

Are you a star at delegating things to do in your business? Or are you one of the many small business owners who shy’s away from task delegation because you fear work won’t happen as expected, […]