6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet

If you are a reader of our blog, you know we've shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet ...

Content Marketing During a Crisis: Your Big Chance to Give Back and Show Your Heart

Times like these, it’s scary to even turn on the news. As the number of coronavirus cases rises, so does the fear and anxiety of individuals and businesses alike. So, is this the time to shut down your small business blog, social media, emails, and other marketing efforts? NO! This is the time when your ...

14 Powerful Tools to Create Lead Magnets that Convert

According to the State of Inbound 2018 report, 63 percent of those surveyed said their biggest challenge was lead generation. Twenty-nine percent also said that finding the right technology for their business was problematic. In the following guide, we’re going to help you solve both of those challenges as we look at 14 tools that ...

How to Effectively Use LinkedIn Pulse to Boost Your Content Marketing

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small business owners are missing: LinkedIn Pulse. Here's more on how to publish content on LinkedIn Pulse to boost your ...

How to Get Your Lead Magnet Length Right for Optimized Conversions

As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help build your email list. Today, we’re going to discuss lead magnet length. We’ll factor in everything from the headline ...

5 Reasons Successful Small Businesses Use a Blogging Content Calendar

Most business owners will agree that starting a blog is pretty easy. It's figuring out what to write where the real challenge lies. Especially once the 'tips, tricks, and hacks' type of posts have been written. That's why you must have a blogging content calendar! If you are like many small business owners with a ...

5 Steps to Finding the Perfect Lead Magnet Topic

In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the ...

10 Things Lead Magnets that Convert Have in Common

If list building and getting more subscribers is at the top of your ‘to-do’ list for growing sales, then there is one thing you need to know: creating amazing lead magnets that convert requires careful planning and execution. If you want people to trust you enough to give you their name and email, you need ...

21 Inspiring Lead Magnet Examples for Small Businesses

We’ve already told you how important a lead magnet is for lead generation and getting more subscribers. We even shared seven kinds of lead magnets that convert. Now, let’s take a closer look at 21 lead magnet examples for small business that will help inspire you and increase your lead generation efforts. As you work ...

7 Awesome Lead Magnet Ideas to Grow Your Email List

One of the biggest challenges most businesses face is having an effective lead generation process that allows them to capture qualified prospects that they can nurture into a lifetime customer. An effective first step to growing your email list is with a lead magnet. Today we are going to share seven awesome lead magnet ideas ...

4 Reasons Why a Business Blog Is Critical for Your Success

We know it’s not easy juggling the various aspects of your growing business. And with so many demands on your work day, the apparently less crucial task of starting a business blog has taken a backseat. […]

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Why You Should Use LinkedIn to Market Your Small Business

One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. […]

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The Truth About Blog Comments and If They Really Drive Traffic to Your Small Business Blog

Allowing comments on your blog is an opportunity for blog visitors to share feedback and even their experiences. But is reading and responding to blog comments worth your time as a business owner, and do comments […]

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How to Use the 80/20 Rule to Conquer Social Media Marketing

The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, […]

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25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, […]

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7 Ways to Write Engaging Blog Headlines That Don’t Suck

If someone were to ask what your greatest challenge is when creating content, what would you tell them? According to a survey done by the Content Marketing Institute, 60% of B2B marketers say it’s being able […]

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8 Ways to Create Business Blog Ideas You Need to Know

Consistency is crucial in blogging. This means sticking to your publishing schedule and publishing quality content that is relevant to your target audience. It is, however, not always easy to find the right topic. If you […]

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6 Creative Ways to Repurpose Your Blog Posts

Phew! Another post successfully written and published on your business blog. Well done! Creating quality posts, week after week, is hard work. And whether you hire a blogger or write the blog yourself (remember time is money), […]

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