6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet

If you are a reader of our blog, you know we've shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet ...

Content Marketing During a Crisis: Your Big Chance to Give Back and Show Your Heart

Times like these, it’s scary to even turn on the news. As the number of coronavirus cases rises, so does the fear and anxiety of individuals and businesses alike. So, is this the time to shut down your small business blog, social media, emails, and other marketing efforts? NO! This is the time when your ...

14 Powerful Tools to Create Lead Magnets that Convert

According to the State of Inbound 2018 report, 63 percent of those surveyed said their biggest challenge was lead generation. Twenty-nine percent also said that finding the right technology for their business was problematic. In the following guide, we’re going to help you solve both of those challenges as we look at 14 tools that ...

How to Effectively Use LinkedIn Pulse to Boost Your Content Marketing

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small business owners are missing: LinkedIn Pulse. Here's more on how to publish content on LinkedIn Pulse to boost your ...

How to Get Your Lead Magnet Length Right for Optimized Conversions

As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help build your email list. Today, we’re going to discuss lead magnet length. We’ll factor in everything from the headline ...

5 Reasons Successful Small Businesses Use a Blogging Content Calendar

Most business owners will agree that starting a blog is pretty easy. It's figuring out what to write where the real challenge lies. Especially once the 'tips, tricks, and hacks' type of posts have been written. That's why you must have a blogging content calendar! If you are like many small business owners with a ...

5 Steps to Finding the Perfect Lead Magnet Topic

In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the ...

10 Things Lead Magnets that Convert Have in Common

If list building and getting more subscribers is at the top of your ‘to-do’ list for growing sales, then there is one thing you need to know: creating amazing lead magnets that convert requires careful planning and execution. If you want people to trust you enough to give you their name and email, you need ...

21 Inspiring Lead Magnet Examples for Small Businesses

We’ve already told you how important a lead magnet is for lead generation and getting more subscribers. We even shared seven kinds of lead magnets that convert. Now, let’s take a closer look at 21 lead magnet examples for small business that will help inspire you and increase your lead generation efforts. As you work ...

7 Awesome Lead Magnet Ideas to Grow Your Email List

One of the biggest challenges most businesses face is having an effective lead generation process that allows them to capture qualified prospects that they can nurture into a lifetime customer. An effective first step to growing your email list is with a lead magnet. Today we are going to share seven awesome lead magnet ideas ...

Discover the Ideal Blogging Frequency for Your Small Business Blog

In 1994, Swarthmore student Justin Hall created the first blog ever, Links.net. Almost a quarter a century later, blogging has become a critical component of the online marketing strategy for businesses of all sizes. However, one question […]

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5 Marketing Tips for Creating a Successful Small Business Newsletter

The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look […]

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6 Best Practices to Kick Your Outbound Marketing into Overdrive

You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your […]

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7 Ways the Game of Content Marketing is Just Like Professional Football

When you love your job, it naturally seeps into everything you do. You think about it at odd times. You see parallels in seemingly unrelated things. And suddenly you’re writing about content marketing and professional football. […]

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12 Tips for Providing Awesome Social Media Customer Service

It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing […]

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Understanding Technical SEO and Simple Changes You Can Make to Help Your Site Ranking

SEO. For many small business owners, the simple utterance of these three letters sends their minds spiraling into a state of total confusion and conflict. They know they need SEO (search engine optimization) to increase their […]

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3 Types of List-Style Blog Posts You Can Write to Win More Readers

Not so long ago, we wrote an article on how to write engaging headlines that don’t suck. One of the tips we provided was to write headlines that include a number because according to research they […]

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How to Promote Your Business in a Blog Post (Without Being Obnoxious)

A business blog is a great way to increase relevance with your audience, tell them things they need or want to know, and spread the word about your company. But, how can you meet the third […]

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7 Facebook Marketing Mistakes Every Business Should Avoid

There is no denying that Facebook can be a very valuable marketing tool for many businesses. With the ability to share your content, communicate and engage with your community, and highly target prospective customers and clients […]

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How to Know If You Need a Content Writer for Your Small Business Blog

A recent HubSpot study found that B2B businesses that share new content to their blog at least once or twice a month get 70% more leads than those that don’t blog. This means there are major […]

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