6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet

If you are a reader of our blog, you know we've shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet ...

Content Marketing During a Crisis: Your Big Chance to Give Back and Show Your Heart

Times like these, it’s scary to even turn on the news. As the number of coronavirus cases rises, so does the fear and anxiety of individuals and businesses alike. So, is this the time to shut down your small business blog, social media, emails, and other marketing efforts? NO! This is the time when your ...

14 Powerful Tools to Create Lead Magnets that Convert

According to the State of Inbound 2018 report, 63 percent of those surveyed said their biggest challenge was lead generation. Twenty-nine percent also said that finding the right technology for their business was problematic. In the following guide, we’re going to help you solve both of those challenges as we look at 14 tools that ...

How to Effectively Use LinkedIn Pulse to Boost Your Content Marketing

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small business owners are missing: LinkedIn Pulse. Here's more on how to publish content on LinkedIn Pulse to boost your ...

How to Get Your Lead Magnet Length Right for Optimized Conversions

As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help build your email list. Today, we’re going to discuss lead magnet length. We’ll factor in everything from the headline ...

5 Reasons Successful Small Businesses Use a Blogging Content Calendar

Most business owners will agree that starting a blog is pretty easy. It's figuring out what to write where the real challenge lies. Especially once the 'tips, tricks, and hacks' type of posts have been written. That's why you must have a blogging content calendar! If you are like many small business owners with a ...

5 Steps to Finding the Perfect Lead Magnet Topic

In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the ...

10 Things Lead Magnets that Convert Have in Common

If list building and getting more subscribers is at the top of your ‘to-do’ list for growing sales, then there is one thing you need to know: creating amazing lead magnets that convert requires careful planning and execution. If you want people to trust you enough to give you their name and email, you need ...

21 Inspiring Lead Magnet Examples for Small Businesses

We’ve already told you how important a lead magnet is for lead generation and getting more subscribers. We even shared seven kinds of lead magnets that convert. Now, let’s take a closer look at 21 lead magnet examples for small business that will help inspire you and increase your lead generation efforts. As you work ...

7 Awesome Lead Magnet Ideas to Grow Your Email List

One of the biggest challenges most businesses face is having an effective lead generation process that allows them to capture qualified prospects that they can nurture into a lifetime customer. An effective first step to growing your email list is with a lead magnet. Today we are going to share seven awesome lead magnet ideas ...

Social Media Marketing 101: Why Responding to Social Media Comments is So Important

Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page […]

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3 Simple Ways to Use Social Media to Engage with Customers

As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? […]

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14 Dos and Don’ts of Optimizing Blog Posts for SEO

Search engine optimization should be a priority for every business with an online presence. Having a strong SEO strategy and content marketing plan should be part of every small business’ blogging formula. As we have tried […]

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How to Boost Your Small Business Online Visibility Using Pinterest

The most common myth about Pinterest is that it is a just a site for middle-aged women looking up recipes, dresses, and home decor. Think again. Pinterest is one of the most powerful tools a small […]

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Simple Ways to Optimize Your Content for SEO

We recently explored the question ‘What Is SEO?’ and shared several success factors for improving search rankings. In this article, we defined search engine optimization as the recognition that search engines have certain rules and formulas […]

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5 Tips for Running a Successful Business Webinar

If you are looking to announce a new product or share useful tips with your customers, running a business webinar can be a powerful and effective online marketing tool to help you reach your audience. Not […]

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Breaking Down What is SEO? and the 7 Success Factors Crucial for Improving Rankings

If you are a small business owner with a website, chances are you have heard the term ‘search engine optimization.’ Abbreviated SEO, many small business owners know it’s something they ‘should’ do although so many don’t […]

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Five Tips for Creating a Successful Call to Action in Your Business Emails

A call to action (CTA) is the third part of the holy triumvirate of successful business email writing: 1. A catchy subject line, 2. A compelling offer, and 3. A call to action that, well, gets […]

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Improve SEO by Finding the Right Keywords for Your Blog

Blogging is a marketing strategy that many businesses use to build influence, showcase products/expertise and drive traffic to their website. This strategy only works, however, if people are able to find your blog. For businesses that […]

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7 Elements Needed to Write the Perfect Blog Post

As a business, you want to produce valuable and engaging content that’s going to keep people coming back to your website. Blogging is a excellent tool for this and we believe critical for every small business. […]

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