We recently explored the question ‘What Is SEO?’ and shared several success factors for improving search rankings. In this article, we defined search engine optimization as the recognition that search engines have certain rules and formulas for how web pages are listed in a search, and that there are many things small business owners can ...

If you are looking to announce a new product or share useful tips with your customers, running a business webinar can be a powerful and effective online marketing tool to help you reach your audience. Not only does a business webinar allow you to create an interactive experience and connect with your target audience wherever ...

If you are a small business owner with a website, chances are you have heard the term ‘search engine optimization.’ Abbreviated SEO, many small business owners know it’s something they ‘should’ do although so many don’t know exactly what it means or how to do it. In this article we are going to simplify one ...

A call to action (CTA) is the third part of the holy triumvirate of successful business email writing: 1. A catchy subject line, 2. A compelling offer, and 3. A call to action that, well, gets action. A successful CTA is what gets your target off the couch to click for more information, sign up ...

Blogging is a marketing strategy that many businesses use to build influence, showcase products/expertise and drive traffic to their website. This strategy only works, however, if people are able to find your blog. For businesses that are not seeing the results from blogging that they hoped for, a simple tweak can change everything. And that ...

As a business, you want to produce valuable and engaging content that’s going to keep people coming back to your website. Blogging is a excellent tool for this and we believe critical for every small business. But to be effective, you’ll have to know how to write the perfect blog post. To get people reading ...

In 1994, Swarthmore student Justin Hall created the first blog ever, Links.net. Almost a quarter a century later, blogging has become a critical component of the online marketing strategy for businesses of all sizes. However, one question continues to baffle bloggers and marketers alike – what is the ideal blogging frequency for a business? The answer ...

The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail ...

You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your visitors’ business challenges at the top and leading them down to the point where they see you as the ...

When you love your job, it naturally seeps into everything you do. You think about it at odd times. You see parallels in seemingly unrelated things. And suddenly you’re writing about content marketing and professional football. At least that’s how it happens to me! As an avid football fan (and owner of a stellar fantasy ...