In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the […]
5 Steps to Finding the Perfect Lead Magnet Topic Read More »
With more and more people opening small self-run or family-run businesses, it is important to take advantage of every tool available to help run that business smoothly. With often no time to spare, finding the right tech tools to help run a smoother business operation is essential for saving time and money. The good news
13 Tech Tools to Help Run a Smoother Small Business Operation Read More »
The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail
5 Marketing Tips for Creating a Successful Small Business Newsletter Read More »
In this day and age, business help and support is virtually everywhere. Tasks are becoming automated and more efficient, and freelancers are becoming a prominent part of the workforce. If you’re finding yourself overwhelmed in your business, or if you have a lot of tasks that you think you are spending too much time on,
7 Clear Signs That You Need to Start Outsourcing Business Tasks Read More »
It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing content that amplifies your expertise with others. You may also want to consider using social media as a customer
12 Tips for Providing Awesome Social Media Customer Service Read More »
Think about how many websites you log in and out of every day (even if you’re not prompted to log in every time). Social media sites, emails, website management tools, business productivity and management software, dating sites, shopping sites, banking and credit card accounts… it’s a lot! Now, for all of those sites that you
A Simple Solution for Creating Secure Passwords and Remembering Them Read More »
A business blog is a great way to increase relevance with your audience, tell them things they need or want to know, and spread the word about your company. But, how can you meet the third goal and promote your business without making it seem like you’re stuffing things down people’s throats? Keep reading to
How to Promote Your Business in a Blog Post (Without Being Obnoxious) Read More »
A recent HubSpot study found that B2B businesses that share new content to their blog at least once or twice a month get 70% more leads than those that don’t blog. This means there are major benefits to keeping your site updated with fresh content. However, if you’re running a small business, you should be
How to Know If You Need a Content Writer for Your Small Business Blog Read More »
If you run a small business, then online accounting software is a necessity. Businesses that don’t know their numbers and don’t keep a steady eye on cash flow are much more likely to fail. Keeping the books, monitoring accounts, and generating payroll can all be accomplished easily with the right software choices. Many are free
6 Online Accounting Software Tools Perfect For Small Business Read More »
One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience?
Why You Should Use LinkedIn to Market Your Small Business Read More »
