When it comes to marketing your business, everyone can agree that in 2022 every business should have a presence on social media. But social media marketing is challenging. It takes time. It takes experience. And sometimes, it feels like your efforts aren’t working. Today, we're sharing 35 social media content ideas for boosting engagement. Looking ...

You've spent countless hours creating content with the hope that you’ll get higher levels of engagement and click-throughs to your website when you post on social media. But did you forget one important thing: understanding the best time to post on social media for increased engagement. Not seeing the results you want from your social ...

When it comes to content marketing, there are so many different strategies and ways to further your reach and drive more traffic to your website. Today we are going to focus on one that many small business owners are missing: LinkedIn Pulse. Here's more on how to publish content on LinkedIn Pulse to boost your ...

Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page with a few hundred followers or a Twitter channel with a few thousand. This is, after all, ‘social’ marketing ...

As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? If not, try these three simple ways to use social media to engage with customers. A successful #socialmedia strategy ...

The most common myth about Pinterest is that it is a just a site for middle-aged women looking up recipes, dresses, and home decor. Think again. Pinterest is one of the most powerful tools a small business can use to market their business. So, if you still believe this myth, you’re doing your business a ...

It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing content that amplifies your expertise with others. You may also want to consider using social media as a customer ...

There is no denying that Facebook can be a very valuable marketing tool for many businesses. With the ability to share your content, communicate and engage with your community, and highly target prospective customers and clients with their advertising platform, it is a marketing powerhouse. Unless, of course, you are making one of these seven ...

One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience? ...

The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there ...