Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

Lead generation is essential for business growth. After all, it's how you fill your sales funnel with prospects. But to be effective, you have to understand lead generation and the various types of marketing strategies that will help fill your sales funnel. That's what we are going to cover today! So let's dive in so ...

As a small business, one of your top priorities should be building a list full of qualified leads that will hopefully convert to lifelong customers. One way of doing this is by making sure your website landing pages are optimized for conversion. So let’s look at how to create a landing page that converts!  Getting ...

You've completed work on your lead magnet, and you're excited to put it on your website. Once it's there, you can kick back, relax, and watch the leads pour in.  Right? Even if your website currently receives high volumes of traffic, and you've placed a link to the lead magnet in a highly visible spot, ...

If you are a reader of our blog, you know we've shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet ...

According to the State of Inbound 2018 report, 63 percent of those surveyed said their biggest challenge was lead generation. Twenty-nine percent also said that finding the right technology for their business was problematic. In the following guide, we’re going to help you solve both of those challenges as we look at 14 tools that ...

As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help build your email list. Today, we’re going to discuss lead magnet length. We’ll factor in everything from the headline ...

In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the ...

If list building and getting more subscribers is at the top of your ‘to-do’ list for growing sales, then there is one thing you need to know: creating amazing lead magnets that convert requires careful planning and execution. If you want people to trust you enough to give you their name and email, you need ...

We’ve already told you how important a lead magnet is for lead generation and getting more subscribers. We even shared seven kinds of lead magnets that convert. Now, let’s take a closer look at 21 lead magnet examples for small business that will help inspire you and increase your lead generation efforts. As you work ...