Online marketing has become an imperative for small business’s fishing for customers in ever-competitive shark-waters. If you are failing to keep up with your blogging schedule, instead of thinking, “Should I hire a blogger?”, the question you need to ask is, “How do I hire a blogger for my business?”
4 Reasons to Hire a Professional Blogger
A blog writer who understands the business of blogging can be a valuable partner for promoting your business on the worldwide web. But that’s not all; hiring a blogger for your business has other benefits too.
A Professional Blogger Understands the Business of Blogging
Small business owners tend to underestimate the effort it takes to create content for a business blog. Preparing a list of interesting blog topics, researching facts and figures to be able to write quality posts, and finally, writing content that is search-engine friendly AND has provides strong value to your audience, is a time-consuming process. The advantage of hiring a blogger for your business is that he/she already knows how to create quality content.
Most professional writers and bloggers work with clients in diverse industries, and with companies of all sizes. Because of this, the writer you hire will be able to customize the style of writing to meet your business requirements and also the tone and voice of your business.
Bloggers know how to research topics that would be of interest to your customers. You don’t have to worry about creating content that adheres to the rules of search engine optimization, such as including the right long-tail keywords and hyperlinks within the blog; the blogger will do it for you.
Finally, a professional writer knows that to keep you happy, they must meet agreed submission deadlines and create content that is plagiarism free; this means that you will never again miss your blog publishing schedule. Publishing quality content on your blog with recurring frequency is great for your business’s SEO prospects.
Free Up Your Time to Focus On Your Business
When you hire a blogger for your business, all you need to do is give the writer a detailed understanding of your business, including information on your customers and competitors, and what goals you hope to achieve from the blog. At most, you will need to spend a little time at the beginning of your relationship explaining your business requirements and reviewing the initial blog posts submitted by the writer to ensure they meet your expectations.
Once the writer has a clear understanding of your expectations, things will move along seamlessly with simple communications via email and with minimal article edits at your end. You can, of course, choose to do a monthly or bi-monthly review call with the writer to discuss which posts attracted the highest traffic, and content that was not as per expectations.
With the blogger taking responsibility of creating content for your blog, you can spend more time on aspects of your growing business, such as researching new markets, creating new products, lowering costs, and building customer relations. The extra time that you are investing back into the business will, at the end of the day, help your business achieve greater success.
Get An Outsider’s Perspective On Your Business’s Online Presence
As a passionate entrepreneur, you may think that an outsider will struggle to fully understand your business. This is where you are wrong.
An experienced blog writer will perform an unbiased assessment of the online content on your website versus your competitors – the good and the bad. Armed with this information, and their ability to write SEO friendly content, your hired blogger will be able to suggest interesting blog topics that you and your team have overlooked.
Hiring a Blogger Is Not As Expensive As You Think
If you are concerned about the additional cost of hiring a blogger for your business, don’t be. Outsourcing the job is much cheaper than hiring an employee, or getting an existing member of your staff to do the writing.
As an example, an employee may take two to three days to churn out a quality blog post, whereas an experienced blogger can research and write the post in a couple of hours. Additionally, you only pay the blogger for the blogs they submit to you, either on a per blog or per word basis, which means you don’t have to worry about paying a salary or employee benefits.
Biz Tip: When it comes to outsourcing content creation for your business, you ALWAYS get what you pay for. So don’t always go with the least expensive option – it may not help you achieve your blogging goals.
Are you struggling to create quality content for your small business blog? Virtastik has a team of credible, reliable, and experienced content writers, who have written for diverse businesses. We’d be happy to connect you with one of our content writers for your business blog, as well as other content development jobs you may have. We are ready to get started, so drop us a line.