As you work on writing and building the perfect lead magnet for your audience, there are a number of contributing factors to consider if you want to make it the perfect lead generation tool to help build your email list. Today, we’re going to discuss lead magnet length. We’ll factor in everything from the headline […]
How to Get Your Lead Magnet Length Right for Optimized Conversions Read More »
In 10 Things Lead Magnets that Convert Have in Common, we discussed the winning attributes each lead magnet should contain to get you more subscribers and customers. While adding these elements increases your chances of people subscribing, there is still one issue to overcome: how do you convince them it’s even worth downloading in the
5 Steps to Finding the Perfect Lead Magnet Topic Read More »
The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail
5 Marketing Tips for Creating a Successful Small Business Newsletter Read More »
The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there
How to Use the 80/20 Rule to Conquer Social Media Marketing Read More »
