If you are a reader of our blog, you know we’ve shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet […]
6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet Read More »
The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail
5 Marketing Tips for Creating a Successful Small Business Newsletter Read More »
With so many affordable online marketing options available to small businesses today, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple: email marketing. Why Email Marketing Is the Most Effective Online Promotional Tool for Small Business According to a survey done by MailMunch, roughly
How to Make the Most of Email Marketing for Your Growing Business Read More »
The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there
How to Use the 80/20 Rule to Conquer Social Media Marketing Read More »
The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, that is more difficult than ever as we are in a unique commerce situation, with five different generations, who
25 Valuable Tips for Marketing to Each of the Five Generations Read More »
There are thousands of software programs available to help today’s small businesses. Whether you are managing your finances, digital marketing, contacts or sales, there is software to help you manage and run each. However, to be highly effective, efficient, and productive, each area of your business must work together. Sales must talk to marketing. Marketing
How to Save Time and Work Smarter by Using Software Integration Read More »
