When it comes to marketing your business, everyone can agree that in 2022 every business should have a presence on social media. But social media marketing is challenging. It takes time. It takes experience. And sometimes, it feels like your efforts aren’t working. Today, we’re sharing 35 social media content ideas for boosting engagement. Social […]
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You’ve spent countless hours creating content with the hope that you’ll get higher levels of engagement and click-throughs to your website when you post on social media. But did you forget one important thing: understanding the best time to post on social media for increased engagement. Far too often, we hear from clients who are
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As a small business, deciding how to spend your marketing dollars so you get the biggest bang for the buck can be difficult. So today, we want to share with you our complete guide to content marketing so you can see why every small business should be investing in content marketing to build their brand
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It is easy to look at social media and see it only as a fun distraction. However, as a small business owner, you should be looking at social media as an incredibly powerful platform for sharing content that amplifies your expertise with others. You may also want to consider using social media as a customer
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One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience?
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The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there
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