Unofficial holidays are becoming increasingly popular across the internet and social media. If your small business isnât using them in marketing yet, then now is the time to jump in. This guide will share all the tips and strategies you need to get started with unofficial holiday marketing today. Letâs go! What Are Unofficial Holidays? […]
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You’ve spent countless hours creating content with the hope that youâll get higher levels of engagement and click-throughs to your website when you post on social media. But did you forget one important thing: understanding the best time to post on social media for increased engagement. Far too often, we hear from clients who are
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You’ve completed work on your lead magnet, and you’re excited to put it on your website. Once it’s there, you can kick back, relax, and watch the leads pour in. Right? Even if your website currently receives high volumes of traffic, and you’ve placed a link to the lead magnet in a highly visible spot,
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Today we are going to talk about a cardinal rule in social media marketing that should never be broken: you must respond to all social media comments. This rule applies whether you have a Facebook page with a few hundred followers or a Twitter channel with a few thousand. This is, after all, âsocialâ marketing
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As a growing business, you are probably using social media to promote your products and services. But is your existing social media strategy succeeding in engaging with your target audience and delivering the results you desire? If not, try these three simple ways to use social media to engage with customers. Social media engagement refers
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One of the most common questions we are asked by clients is: âWhich social media platform should I be active on to market my small business?â Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience?
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The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, six of them will likely end up driving the majority of traffic (and leads) to your site. However, there
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