Email marketing is one of the most powerful marketing tools for your small business. It can drive engagement, build relationships, and when used effectively, it can provide a return of as much as $36 for every $1 spent. But how do you know what email marketing platform is right for you and your business? Choosing […]
How to Choose an Email Marketing Platform for Your Business Read More »
As a small business, there are many ways to reach your customers. Content marketing, paid media, and direct mail, to name a few. But if you’re trying to get the most bang for your buck, you can’t overlook email marketing. According to Litmus, email marketing gives you a return of a whopping $36 for every
Email Marketing: Why It’s So Powerful for Small Business and How to Get Started Read More »
Did you know that in 2021, 43% of marketers increased their content marketing budget and that in 2022, 63% of marketers expect to increase it again? Do you know why? Because content marketing works and delivers the best ROI for small businesses. But to be successful, you need a well-thought-out content marketing strategy. So let’s
Your 2022 Content Marketing Strategy is INCOMPLETE Without Considering These 7 Things! Read More »
You’ve completed work on your lead magnet, and you’re excited to put it on your website. Once it’s there, you can kick back, relax, and watch the leads pour in. Right? Even if your website currently receives high volumes of traffic, and you’ve placed a link to the lead magnet in a highly visible spot,
The Ultimate Guide to Promoting Your Lead Magnet and Getting More Subscribers Read More »
If you are a reader of our blog, you know we’ve shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet
6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet Read More »
One of the biggest challenges most businesses face is having an effective lead generation process that allows them to capture qualified prospects that they can nurture into a lifetime customer. An effective first step to growing your email list is with a lead magnet. Today we are going to share seven awesome lead magnet ideas
7 Awesome Lead Magnet Ideas to Grow Your Email List Read More »
The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail
5 Marketing Tips for Creating a Successful Small Business Newsletter Read More »
You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your visitors’ business challenges at the top and leading them down to the point where they see you as the
6 Best Practices to Kick Your Outbound Marketing into Overdrive Read More »
With so many affordable online marketing options available to small businesses today, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple: email marketing. Why Email Marketing Is the Most Effective Online Promotional Tool for Small Business According to a survey done by MailMunch, roughly
How to Make the Most of Email Marketing for Your Growing Business Read More »
