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content marketing

Improve SEO by Finding the Right Keywords for Your Blog

Blogging is a marketing strategy that many businesses use to build influence, showcase products/expertise and drive traffic to their website. This strategy only works, however, if people are able to find your blog. For businesses that are not seeing the results from blogging that they hoped for, a simple tweak can change everything. And that […]

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3 Types of List-Style Blog Posts You Can Write to Win More Readers

Not so long ago, we wrote an article on how to write engaging headlines that don’t suck. One of the tips we provided was to write headlines that include a number because according to research they receive 20% more clicks. Writing list-style blog posts gives you the perfect opportunity to get a number in your

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Why You Should Use LinkedIn to Market Your Small Business

One of the most common questions we are asked by clients is: “Which social media platform should I be active on to market my small business?” Unfortunately, the answer to that is not a simple one. Why? Because it depends on a number of factors: Who (and, more importantly, how old) is your target audience?

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The Truth About Blog Comments and If They Really Drive Traffic to Your Small Business Blog

Allowing comments on your blog is an opportunity for blog visitors to share feedback and even their experiences. But is reading and responding to blog comments worth your time as a business owner, and do comments improve your blog’s traffic? Several high-profile blogs such as Seth Godin and Zen Habits, don’t have blog comments. On

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6 Creative Ways to Repurpose Your Blog Posts

Phew! Another post successfully written and published on your business blog. Well done! Creating quality posts, week after week, is hard work. And whether you hire a blogger or write the blog yourself (remember time is money), creating content for your small business blog is costing you dollars. Hopefully, you are making the most of that

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10 Proven Blogging Topics That Work for Every Business

Are you struggling to create a list of blogging topics for your business? Don’t worry- you are not alone. Most business owners we talk to say that creating engaging content for their business blog week after week is a time-consuming process. If you have been blogging for a while, you’d agree that often it is

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