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How to Choose an Email Marketing Platform for Your Business

Email marketing is one of the most powerful marketing tools for your small business. It can drive engagement, build relationships, and when used effectively, it can provide a return of as much as $36 for every $1 spent. But how do you know what email marketing platform is right for you and your business? Choosing ...
Why Email Marketing Is a MUST for Small Business

Email Marketing: Why It’s So Powerful for Small Business and How to Get Started

As a small business, there are many ways to reach your customers. Content marketing, paid media, and direct mail, to name a few. But if you're trying to get the most bang for your buck, you can't overlook email marketing. According to Litmus, email marketing gives you a return of a whopping $36 for every ...

6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet

If you are a reader of our blog, you know we've shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to the tools you can use to build and promote your lead magnet. And while creating the perfect lead magnet ...

Five Tips for Creating a Successful Call to Action in Your Business Emails

A call to action (CTA) is the third part of the holy triumvirate of successful business email writing: 1. A catchy subject line, 2. A compelling offer, and 3. A call to action that, well, gets action. A successful CTA is what gets your target off the couch to click for more information, sign up ...

5 Marketing Tips for Creating a Successful Small Business Newsletter

The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look good and then see how they work for you? This approach is hit and miss, more likely to fail ...

6 Best Practices to Kick Your Outbound Marketing into Overdrive

You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your visitors’ business challenges at the top and leading them down to the point where they see you as the ...

How to Make the Most of Email Marketing for Your Growing Business

With so many affordable online marketing options available to small businesses today, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple: email marketing. Why Email Marketing Is the Most Effective Online Promotional Tool for Small Business   According to a survey done by MailMunch, roughly ...

25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, that is more difficult than ever as we are in a unique commerce situation, with five different generations, who ...

How to Choose an Email Marketing Platform for Your Business

Email marketing is one of the most powerful marketing tools for your small business. It can drive engagement, build relationships, and when used effectively, it can provide a return of as much as $36 for every […]

Read More
Why Email Marketing Is a MUST for Small Business

Email Marketing: Why It’s So Powerful for Small Business and How to Get Started

As a small business, there are many ways to reach your customers. Content marketing, paid media, and direct mail, to name a few. But if you’re trying to get the most bang for your buck, you […]

Read More

6 Tips for Creating a Powerful Email Nurture Campaign for Your Lead Magnet

If you are a reader of our blog, you know we’ve shown you everything from how to find the perfect lead magnet topic to 10 things that all lead magnets that convert have in common to […]

Read More

Five Tips for Creating a Successful Call to Action in Your Business Emails

A call to action (CTA) is the third part of the holy triumvirate of successful business email writing: 1. A catchy subject line, 2. A compelling offer, and 3. A call to action that, well, gets […]

Read More

5 Marketing Tips for Creating a Successful Small Business Newsletter

The truth is, ideas are overrated. Do a Google search and you’ll find lists of 10, 20, 50 or more ideas for small business newsletters. Great. What do you do, cherry pick a couple that look […]

Read More

6 Best Practices to Kick Your Outbound Marketing into Overdrive

You’ve got your inbound marketing covered. Visitors to your site can sign up for an offer or subscribe to your blog. Once on your list, you’ve got a sales funnel in place, showing you understand your […]

Read More

25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, […]

Read More